Creating clear messages across sales, marketing and Pr.
An introduction to messaging, that brings together brand, leadership and thought-leadership, to work…
Component 02 · Strategy
EOS Business Story
Mission. 3 Uniques. Values.
Brand messaging built on the EOS framework. Establishes what the organisation stands for, what makes it different, and the values that inform every communication.
A PR method should be as standardised as possible, so it is easy to understand, and broken down into actionable chunks with templates.
A major inspiration here was Gino Wickman’s Traction, which explains the Entrepreneurial Operating System (EOS). That methodology lets an external EOS consultant — an “Implementor” — work with a COO or MD, a role they describe as an “Integrator”, to adopt the system.
If EOS is the operational platform for a growth business, then Full Funnel PR aims to be an interoperable app. The business story is built on the same foundations the leadership team already uses: the mission, the three uniques, and the values.
Go deeper
