Why I taught a machine how to not write a press release.
First I asked AI to give me a a ‘Robot News Agent’. Wasn’t happy with the initial results. So then I thought a little harder. Here’s where I ended up.
Thinking in ink
The blog.
28 articles on PR as a growth driver — the method, the craft, and the arguments behind both. Consolidating and iterating as I go.
What is a Fractional Director of Communications?
Consultant, agency, freelancer or fractional comms director? What’s the difference, and what PR…
Pimlico: Fractional support for marketing agencies.
I’m a new member of Pimlico Group, a consultant collective. I’ll advise marketers on how to manage…
How do you know if your business is PR ready?
PR is hard for Series A founders. Start unprepared, and you’ll waste time and money. Take too long…
What is Full Funnel PR?
Full Funnel PR is not just the title of my forthcoming book… it’s a practical methodology for all…
Why constructive disruptors earn more attention than most business leaders.
The biggest determinant of how much media attention an individual will get is impact. For earlier…
What PR lessons can brands learn from populism?
Populists use the media effectively to command attention, spread their ideas and build a passionate…
What impact will AI Overviews have on PR, SEO and PPC?
Some publishers are reeling from an immediate loss of traffic from search, and declines in ad…
How to handle a PR crisis.
Social media masterclass or self-inflicted PR disaster? Thoughts on Yorkshire Tea's handing of its…
How to pitch a story to a journalist.
Like the Dragons, pitching is easier when you take the time to create something they might want and…
How to decide which journalists to pitch.
Rather than create “media lists” to which press releases are sent, you’ll get better results by…
What Trump vs Biden tells us about ‘bad publicity’
“There’s no such thing as as bad publicity.” Is this cliche true? Here’s my take on it, as Trump’s…
How to create a content calendar.
Having an effective content production system isn’t just critical for owned media channels, but a…
Did the music industry win the war against big tech?
Hard to believe it but it’s now twenty years since the BPI started its communications campaign to…
Personal branding in PR, and why it’s more important than ever.
Building a strong personal brand is, I think, vital in a modern working world where job security is…
Creating PR coverage using data.
“Own the data, own the narrative”. But, equally, data-led PR activations can cost a lot of money and…
How to get great case studies for your brand.
Case Studies are PR gold dust for tech vendors. But they are very hard to get. Here’s how to use…
The secret to a successful trade show? Don't be boring.
Trade fairs often comprise a huge share of many b2b firms’ marketing budgets. But lots of it is…
How does a small business get in the FT?
If you’re a small business, earning coverage in the Financial Times is extremely difficult. But not…
Should your challenger brand pick a fight?
In PR, if there is no tension, there is no story. Populists draw binary lines of conflict to great…
How to Use my ‘6A’ methoD to write an opinion article.
Using my Six A copywriting method, you can ensure the content will meet the standard for PR (and…
How to become a Thought-Leader.
To become a thought-leader, a person has to think (and bring something fresh to a debate) and lead…
Creating clear messages across sales, marketing and Pr.
An introduction to messaging, that brings together brand, leadership and thought-leadership, to work…
The importance of case studies, and how to create them.
A guide to case studies: why they are hard to create, why the process of creating them is important,…
How to create a PR stunt.
PR activations are a highly cost-effective way of catapulting a brand into the public’s…
How to write a press release.
Where should press releases feature in your overall PR and communications strategy? And how can you…
How do I know if my business is PR ready?
Start PR too soon, you may not get the results you’re hoping for. Leave it too late, you might miss…
Why I shut down PPR, and what comes next.
Why I’ve shut PPR after five years, and what’s next.
See what Full Funnel PR would look like for your business.
A short, no-obligation call. We will talk about where you are trying to grow, which audiences matter, and whether the method fits.