How to decide which journalists to pitch.
Rather than create “media lists” to which press releases are sent, you’ll get better results by…
Component 09 · Activation
Media CRM
Tier. Awareness. Outreach. Track.
Treats media outreach like a sales pipeline, with tiered targeting, awareness tracking, and a live link between contacts and the assets pitched to them.
Journalists are a very tough crowd. The methods that work to interest them in your business, and then get them to engage, clearly work — so why stop with them?
Media CRM applies the same modelling discipline a strong marketing-led business would apply to customers: tier the targets, track awareness, and keep a live link between contacts and the assets pitched to them.
